Do you know what a blog is?
If you don’t, then you’ve come to the right place. In 1994, when blogs began, a blog was more of a personal diary that people shared online. In this online journal, you could talk about your daily life or share about things that you were doing. Then, people saw an opportunity to communicate information in a new way online. Thus began the beautiful world of blogging.
What is the purpose of a blog?
There are many reasons to start a blog for personal use and only a handful of strong ones for business blogging. Blogging for business, projects, or anything else that might bring you money has a very straightforward purpose – to rank your website higher in Google SERPs, a.k.a. increase your visibility.
As a business, you rely on consumers to keep buying your products and services. As a new business, you rely on blogging to help you get to potential consumers and grab their attention. Without blogging, your website would remain invisible, whereas running a blog makes you searchable and competitive.
So, the main purpose of a blog is to connect you to the relevant audience. Another one is to boost your traffic and send quality leads to your website.
The more frequent and better your blog posts are, the higher the chances for your website to get discovered and visited by your target audience. This means that a blog is an effective lead generation tool. Add a great call to action (CTA) to your content, and it will convert your website traffic into high-quality leads. A blog also allows you to showcase your niche authority and build a brand.
When you use your niche knowledge for creating informative and engaging posts, it builds trust with your audience. Great blogging makes your business look more credible, which is especially important if your brand is still young and fairly unknown. It ensures presence online and niche authority at the same time
Blog structure
The appearance of blogs has changed over time, and these days blogs include a wide variety of items and widgets. However, most blogs still include some standard features and structures.
Here are common features that a typical blog will include:
Header with the menu or navigation bar.
Main content area with highlighted or latest blog posts.
Sidebar with social profiles, favorite content, or call-to-action.
Footer with relevant links like a disclaimer, privacy policy, contact page, etc.
The above example is the basic structure of the average blog. Each item has its own importance and helps visitors to navigate through your blog.
Blogs and websites
Many people still wonder if there is any difference between a blog and a website. What is a blog and what is a website? It’s even more challenging to differentiate between the two today. Many companies are integrating blogs into their websites as well, which further confuses the two.
What differentiates blogs from websites?
Blogs need frequent updates. Good examples of this include a food blog sharing meal recipes or a company writing about their industry news.
Blogs also promote reader engagement. Readers have a chance to comment and voice their different concerns and thoughts to the community. Blog owners update their site with new blog posts on a regular basis.
Read more:
How to Start a Blog in 2021: The Beginner’s Guide
On the other hand, websites consist of the content presented on static pages. Static website owners rarely update their pages.
Key elements that identify a blog post from a static website page include a publishing date, author reference, categories, and tags within a byline. While not all blog posts have all of those byline elements, static website pages do not have any of these items. From a visitor’s perspective, the content on a static site will not change from one visit to the next. However, depending on the blog owner’s publishing schedule, the content on a blog will offer something new each day, week, or month.
lements, static website pages do not have any of these items. From a visitor’s perspective, the content on a static site will not change from one visit to the next. However, depending on the blog owner’s publishing schedule, the content on a blog will offer something new each day, week, or month.
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